#CANVAS CREDIT UNION DRIVERS#

Another said she could 'also see it as a blank canvas, and being able to create a better life through the financial backing of the credit union.' One member shared, 'it sounds like they are giving you a blank canvas, and working with you to fit your needs instead of theirs'.

Canvas emerged as the name most reflective of its members' life journey - a fresh canvas on which the credit union helps members paint their future.

The research starkly highlighted consumers' desire for personalized financial guidance in a partnership atmosphere. The credit union was originally named after the Colorado Public Service Company (now Xcel Energy). The response was overtly positive, explicitly on a suggested name change from Public Service Credit Union to one that expressed greater inclusiveness.

#CANVAS CREDIT UNION DRIVERS#

Canvas aims to break out of the shadows and bring their brand of finance to all of Colorado.Ĭanvas embarked on their game-changing journey 18 months ago with extensive research, engaging members, community members, and team members to better understand their needs, which are the drivers of the brand and the organization. Unlike mainstream banks, it's that member-centricity that leads to their benefits being largely overlooked. For the 80-year-old Colorado financial cooperative, this is more than a name change - it's an all-out offensive aimed at disrupting how Coloradans experience financial services.Ĭredit Unions, by definition, are member-owned organizations that put members' financial needs before profits. 29, 2018 /PRNewswire-PRWeb/ - Public Service Credit Union (PSCU) is officially and forevermore to be known as Canvas Credit Union. Contact her at Please support her work and that of other Coloradoan journalists by purchasing a subscription today.LONE TREE, Colo., Aug. Pat Ferrier is a senior reporter covering business, health care and growth issues in Northern Colorado. Recent: CSU, Timberline Church to take land swap, 180 affordable apartments to planning and zoning 'With that deep love for Coloradans driving us, our team has been dreaming about how we can expand our impact well beyond the Front Range,' he said. “Since moving to Colorado more than six years ago, I fell in love with our great state and the incredible people who make it even more vibrant,' said Todd Marksberry, Canvas' CEO and president in a press release announcing the merger.

Nonprofit, member-owned credit unions can grow capital only by growing members, and the best way to do that is by going into new markets. That's why Fort Collins has seen a plethora of new credit unions and credit union branches pop up in the last five years.Ĭanvas plans to explore opening more branches along the Western Slope. Recent: Creative thinking needed to address housing affordability in Fort Collins area, officials say High overhead expenses including technology, compliance with state and federal regulations and innovation efforts to meet consumer demands are expensive in today's financial market place, Canvas said in a statement. Public Service later rebranded itself as Canvas Credit Union.

It has six locations in Fort Collins, Loveland and Windsor, many of which were acquired when then Public Service Credit Union bought the assets of Norlarco Credit Union in 2008. Western Rockies has $172 million in assets and 14,516 members, according to National Credit Union Administration.Ĭanvas, with 30 branches along the Front Range, has $3.4 billion in assets and 269,410 members, according to National Credit Union Administration. Western Rockies has three branches in Fruita, Grand Junction and Rifle, which will remain open and be rebranded as Canvas Credit Union. Western Rockies members will vote on the merger Dec. The merger has been approved by both credit unions' boards, the state of Colorado and National Credit Union Administration, which insures and regulates credit unions. Watch Video: The making of Interstate 25 travel lanesĬanvas Credit Union, which has offices throughout Northern Colorado, plans to merge with Grand Junction-based Western Rockies Federal Credit Union.

Canvas credit union